Sobeys
SOBEYS / SAFEWAY: Led the creative for the Betty Buzz product launch across Sobeys and Safeway stores. Collaborated with vendor for product photography and oversaw the photoshoot for product recipes. Created a design toolkit for the Go-To-Market programs, which allowed for rapid production and execution. Led the photoshoots and oversaw the rollout for these programs.
COMPLIMENTS / PRIVATE LABEL: Led the art direction for various seasonal campaigns and managed the cross-banner integration. Developed the new identity during the brand refresh. Redesigned webpages and introduced new layouts that would improve user experience.
THRIFTY FOODS: Led the redesign of the grocery delivery trucks. Coordinated with production company to ensure design and messaging was maximized on the space available.
Print | Digital | Out of Home | Art Direction
thrifty foods delivery truck
